Wednesday, November 17, 2010

Oh no they didn't!...


Clorox recently commissioned a study of Hispanic women between 25-54 years old in the U.S. to presumably find ways to sell more product to them/us. In a press release they are quoted as saying,
"In the Hispanic community, a clean home is a happy home, but during the holidays, it is critical for the home to be reluciente — or sparkling clean!"

Here are some of their...I guess you'd call them findings (?):

* "43 percent of Latinas report their significant others as helping with household cleaning — a surprising find, considering the long-standing myth that cleaning is a role predominantly performed by women."

* "cleaning is a rite of passage, taught by mothers and grandmothers and meant to influence present-day routines and brand choices."

* "Music is an integral part of the cleaning routine with Spanish pop being the favorite playlist among 53 percent. Four in ten Latinas listen to the same type of music as they clean as their mothers."

I can't exactly count how many reasons I'm offended right now. My jaw hasn't come up from the floor yet and doubt it will anytime soon, I've gotta go clean something...

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